How to Manage Your Social Media Accounts with Hootsuite

Guess what: Smart Moderation is now available on the Hootsuite app directory! If you’re already using Hootsuite to monitor all your favorite platforms in one place, you’ll now be able to manage Smart Moderation there, too, further streamlining your response rates and community engagement. You can install it right here.

With a multitude of tools to help you monitor discussion within your industry, protect your accounts, and now auto-moderate your communities, there’s no better time to learn how a community monitoring platform like Hootsuite can work for you. If you’re not familiar with the platform, check out our tips below on how you can make the most of it.

Hootsuite Makes Managing Engagement Easy

Hootsuite makes it easy to manage all your favorite social accounts by letting you update them all in one place: post to Facebook, Twitter, Instagram, YouTube and more from just a single dashboard. Even better, everyone on your team can respond to engagement through the platform, no matter what department they’re in—which makes it easier to coordinate a disaster plan across your organization should one arise.

Another great feature of the dashboard is its history of previous engagements with each user. This means that when someone voices concern with your brand on social media, you may review previous conversations with that user no matter who else on your team before. This helps everyone stay up-to-speed to better assist and respond to your fans.

Finally, Hootsuite provides detailed, illustrated analytics on key metrics. Lots of social platforms do this natively, but unique to this tool is its analysis of your team’s performance. From the dashboard, you can track how long it takes for your team to respond to engagement. How can you boost your response rate and time? With Hootsuite, you can find out—and streamline your damage control efforts if a scandal happens.

Keep Your Accounts Safe with Hootsuite

You’ve heard this classic horror story: a member of the team means to post something to their personal account, but accidentally posts it to their corporate account instead. This happens startlingly often, most recently with Honda during a 2016 presidential debate. As a safeguard, Hootsuite employs a “double approval” system that keeps you from posting to the wrong account by accident so you’ll avoid embarrassing updates and career-destroying posts.

You also don’t need to worry about your accounts’ security when revoking someone access. The dashboard allows you to give and revoke access to your brand’s accounts without exchanging passwords, so you don’t need to worry about changing passwords too often (though it’s a good practice for anyone to revise passwords regularly).

See What People are Saying with Community Monitoring

One of Hootsuite’s greatest assets is its insights. This feature culls together relevant discussion around your brand and industry from millions of sources, so you can stay on top of the current conversation at any time.

The platform also makes community monitoring a snap. If you find yourself responding to the same comments and concerns from users on social media, simply set up pre-approved responses that you may use to quickly answer them. This keeps everyone on your team on-message, and allows you to reply promptly to what your community is saying most about you.

You may also measure sentiment about your brand among various demographic. Perhaps middle-aged users are enthusiastic and positive about your brand, voicing praise for it on social. Meanwhile, you notice that young users are neutral about it in comparison—or negative! With Hootsuite, you can measure how any demographic feels about your brand to help you better build positive engagement.

Finally, it’s important to remember that things can go viral in a bad way. For example, a customer’s concern might spread across social media destroy your business’ reputation. In these situations, time is essential: you need to quash an issue before it grows into a firestorm. Thankfully, Hootsuite notifies you immediately when there’s a spike in engagement or sentiment around your brand—positive or negative—so you’re able to act quickly before a bad situation gets worse.

Integrate Apps Into Your Workflow

Hootsuite allows for a variety of extensions to be integrated with the platform. This allows you to do even more from the single dashboard, offering access to your team’s favorite apps. Smart Moderation is among the many useful apps available, which helps you easily moderate comments left on your social profiles. Like Hootsuite, it’s multi-platform: the software auto-moderates comments on Facebook, Instagram, YouTube and more 24/7—and its availability on Hootsuite makes moderating comments across networks all the easier.

Smart Moderation goes above and beyond platforms’ native comment moderation tools thanks to machine learning. In fact, it’s the first artificial intelligence-based app available for Hootsuite integration! With Smart Moderation, you don’t need to constantly update easy-to-bypass keyword blocklists to protect your profiles from trolls, abuse and spammers. Smart Moderation can detect profanity and spam just like a human would.

Streamlining response rate to engagement gets even easier with Smart Moderation, because you’ll instantly see through the social noise: spam and abuse are erased within the minute they’re posted, so you can focus only on genuine engagement and boost your team’s productivity. The software and Hootsuite go perfectly together for making community monitoring fast and easy. Try Smart Moderation and see how it rises above other comment moderation tools!


  1. Thanks Jason – you are right about being disappointed when a project is finished. I had that feeling with my coffee table project. I used oak plywood for the lower shelf knowing that there would be a chance the lower quality grain would be noticable. I kept telling myself, it would be covered up with magazines, and it is, but I still did not like the look of it.It is not even two years old and I am thinking about replacing it.Thanks for the comment.

  2. Last time I checked to promote general welfare was in the preambel of the constitution and the right to life in the declaration of independence. If people die because they can't afford healthcare you dishonor those goals and rights. National healthcare is not socialistic, not anymore than taxes, military and insureances are anyway.

  3. Ok, felicitaciones por tu nombre entonces…me gusta…No voy a darte lecciones en campo umoristico, tranquilo, si alguna vez escribire algun comentario voy a poner “Bruno 2″…en Onor De Tus Años Escribiendo En este Blog…ok?Vota el comentario: 0  0

  4. Θείε,το πρόβλημα της κυρίας Θεοδώρας, δεν είναι η άλλη κυρία!Το πρόβλημά της είναι το Antinews.Δηλαδή, όλοι εμείς!

  5. Hola! Antes que nada, gracias!Cuando has llegado al “paso 5″ tienes un espacio blanco en medio (que corresponde al espacio original donde estaban las esquinas). Este espacio lo debes llenar con más diseños para completar el patrón! Gracias por visitar mi blog.Saludos!Ana

  6. Marco63 · martedì, 13 novembre 2012, 10:20 pmInoltre le primarie, oltre che essere una festa di democrazia, creano ed aggregano il consenso, e, last but not least, servono pure come raccolta fondi.Io voto in Lombardia, ed alle primarie ci tengo perchè per la regione vorrei votare centrosinistra, ma senza Udc, per avere anche una discontinuità rispetto ai 17 anni della destra.Però, se non ci sono le primarie, allora voterò M5S.

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  11. Jeff – interesting perspective. I think a lot of this stems from the fact that many people percieve e-invoicing simply as solution to eliminate manual scanning and indexing. If that was the only benefit, no one would do it. The reason companies do it is to achieve standardization and harmonization accross their P2P process, which obviously requires a lot of work but is also massively valuable.

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  14. Kathy, it is amazing to learn of the variety of deer tastes that range from region to region. I am aware of the planting in grit trick but have not tried it yet. I’m still trying to grow plants resistant to deer and voles, as these are my two top plant destroyers. I have squirrels and chipmunks, but right now they are not on my top foes list. From what I continue to hear, straight species bulbs are generally less favored by bulb eaters than other varieties … could be that breeding practices remove the compounds that make plants less attractive to munching?

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  17. Jackie, right? Women do play it down, and I think it’s what we feel we have to do to be palatable. It’s that tall poppy thing. Kiwis have it as a culture, but I think sometimes women have it as a gender. Aiiii…doubty pants. :{

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  23. It looks like Netgear has pushed out a new firmware version. I’m downloading it now to take a look. Worst case scenario, it looks like tricking the NTV300 into downgrading the firmware should be pretty easy – it calls out to a hard-coded site to look for firmware updates, and none of the traffic is encrypted. Simple DNS spoof should take care of it.And no, the SSID’s you specify don’t have to actually exist – at least they didn’t in the firmware version I examined here.

  24. uala, flipo mandarines!però com pot ser que t’ho canviïn? no ho entenc. Jo em pensava que si neixies tal dia eres tal i ja està…no?collons que complicades que sou les dones!!! a més, això de l’ascendent va segons com t’agafa. Quan pujo cap a casa estic ascendint i quan baixo descendint…ups…quin lio

  25. I’m amazed, I must say. Rarely do I encounter a blog that’s equally educative and interesting, and without a doubt, you’ve hit the nail on the head. The problem is an issue that too few people are speaking intelligently about. Now i’m very happy that I stumbled across this in my hunt for something concerning this.

  26. Ahh, forget it. For those unwilling to develop a sympathetic appreciation for Jewish strategies and an ear for the way things are discussed, this must all be just more misdirection from "Daybreaker" alias the kike.Wandrin, you seem to have a calmer temperament and a greater willingness to think things through. Do you blog, or where do you comment most?

  27. to be the center of attention now and again. These sweet little crowns are fun for playing dress up, or perfect for the star of a birthday party. From top right Wool Felt Crown from ACME Party Box, Noé & Zoë Crown, Oeuf Wild Things Crown and Wovenplay Crown Headband. Or save a buck and make your own.

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  29. Patrick, you had me going for a while there. I saw the sentence about The Matrix being the worst sort of violent movie, and wondered if Ken had lost his fucking mind. And then I saw you were the author, and I grinned. Your satire, as always, is wonderful.

  30. Hola George,Sí, exactamente. A veces no nos damos cuenta pero podríamos vender muchos conocimientos que tenemos y que, por lo que sea, no se nos había ocurrido sacarles un provecho económico. Estamos muy centrados en el producto final sin reparar en subproductos que nos pueden dar un buen rendimiento también. Vivimos en un momento en que todo ingreso extra es bienvenido.Gracias por tu comentario Un saludo.

  31. It is the best time to make some plans for the future and it is time to be happy. I have read this post and if I could I want to suggest you few interesting things or suggestions. Maybe you can write next articles referring to this article. I desire to read even more things about it!

  32. I think we could all work on stories forever if we didn't draw that line. Thankfully, we can get better with each story, and those voices aren't as loud. Though they're always there.Great post, Natasha! 🙂

  33. God is good. He is the same yesterday, today and forever, and wants to lean into Him, no matter the trial, pain, suffering, discouragement, because in Him and His presence is the answer, and where He is !

  34. My husband and I laughed during our breathing lessons too and we were asked to leave. I wanted to punch him when I was in labour and didn’t know how to do the breathing..-= kate´s last blog .. =-.

  35. Many thanks for sharing these wonderful threads. In addition, the perfect travel plus medical insurance approach can often ease those concerns that come with vacationing abroad. Your medical emergency can rapidly become expensive and that’s certain to quickly impose a financial stress on the family’s finances. Having in place the perfect travel insurance offer prior to leaving is well worth the time and effort. Thanks

  36. The position is still tenuous.Either you believe that the “poison-spewing minds and their guilt-inducing narratives” were absent from the previous mass immigration of ethnic whites, in which case the “American” was still unable to forestall his displacement in the face of rampant desire for cheap labour. Or the poison spewers did exist and therefore there is little difference between the two events, except for point of origin. Desmond Jones

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  38. alexborys:На Дядю – противно, на себя – страшно…А делать что-то надо, хотя бы «ÃÂ²ÃÂ²Ã‘Ð·Ð°Ñ‚ься в бой», а дальше виднее будет – может ине так всё страшно?

  39. I believe you will see the convergence of OTT & IPTV (Cable, Satellite) coming from the service providers thru hybrid IPTV/OTT (Cable/OTT or Satellite/OTT) Set-top Boxes for the vast majority of users because the service providers will offer their customers:1) A single consolidated bill for all their services (Phone, Internet, TV, Mobile, etc) 2) Provide customer service to customer's homes & replace/update devices (CE companies won't make house calls nor would consumers want them to if they need help installing/repair equipment)

  40. OláSou “representante” de roupas,ofereço calça legging comprida e pescador cotton 10, regatas, nadador, bata mullet, etcem viscolycra pura, sao excelentes produtos de primeira, com otimos preços, gostaria muito de ter a oportunidade de demonstrar meus produtos a esta empresa o que seria uma excelente oportunidade de negocio para minha pessoa e garanto a qualidade e o ótimo preço do meu produto.GrataTatiane

  41. ProfitClickerSeptember 14, 2012Our earnings ‘froze’ during the move and competition of the new site. Old positions are still not earning yet as they sort everything out but new Ad Packages are. Watch Money monitor > Ad Packages. Next couple of days I’m hoping..

  42. Hi Gary,Typically what we do is create an income account just for these assembly items. I often call it something like “Assemblies: Do not use”. Since these items will still be visible in the item list we have seen the occasion when someone mistakenly uses them on a transaction. If this is done than you will immediately see it on a P&L statement. I hope this was helpful. Please let us know if you have any other questions.

  43. Moro Ã¥ studere i Dublin da! Kos deg masse og ta mange bilder sÃ¥ vi kan se hvordan du har det etterhvert 😀 😀 Skal følge med bloggen din for Ã¥ se hvordan studentlivet i Dublin er.[]

  44. BS What did you think about that vacation I was suggesting for you? I found the perfect destination for you. AT WORK! Get off of the damn computer rattling everyone’s nerves and get a damn job!

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