How to Develop Your Instagram Community

develop instagram community

Thanks to its image-heavy content, Instagram is a great platform for showing off everything that makes your brand great, from its people to its products and services. By checking in on what your community is posting, you can also gain valuable consumer insight.

Unfortunately, your Instagram community may be lacking—perhaps it doesn’t have the number of followers you’d like, or perhaps you want to expand your reach. Here’s how you can kick your social marketing strategy to high gear to better develop your community.

Give Your Instagram Community a Call to Action

Encourage your followers to interact with your content by giving them a call to action. You can leave a question in the caption for them to answer, or encourage them to tag their friends who they think will enjoy the content. Ever since Instagram switched to an algorithmic timeline instead of a chronological one, higher-interaction posts get more visibility. Consistently encourage your followers to interact and join the discussion to increase your reach.

Your Followers Don’t Just Want Photos

You may be on a photo-based platform, but that doesn’t mean it’s all you should offer your followers. Tell a story with your captions, and use specific hashtags. An original, branded hashtag can incentivize users to engage with your brand, and can serve to collect user-generated content that you might want to feature somewhere else. You should also use the caption to tag any other companies, individuals or collaborators featured in a photo to encourage them to repost it; posts mentioning other users can receive 37% more engagement than those without.

Promote Your Instagram Community on Other Profiles

Your Instagram follower count might be low, but maybe your Twitter’s count is high. Let fans on your other platforms know your profile exists, and encourage them to follow! You can get fans old and new to check your Instagram by hosting exclusive, timely content—like image-heavy reveals and details on a new product line.

Host an Event for Your Instagram Community

Timely events give people a reason to check your profile, sometimes throughout the day. A popular way to throw an Instagram event is to host a takeover: choose someone to post to the account within a set time period. You can use a fictional character like a company mascot to add a fresh new voice to your Instagram presence, or you can hire an outside collaborator.

Inviting an influencer to take over the account for a day is a great way to introduce your brand to an already-established community, encouraging them to follow. But before you do, ensure that the influencer’s audience fits within your brand and its core values.

Contests make for great events on Instagram, which incentivizes newcomers to follow and interact with your brand. They also reward your audience by offering them a prize. Offer a branded hashtag to encourage user-generated content that participants can share to their own channels. UGC may be saved and reposted for you to use as content throughout the contest or into the future—remember to tag the content creator if you choose to do this!

Venture Outside Your Community of Followers

Consider scouting other communities that you think will make a good fit for your brand. Seek out like-minded accounts or brands and participate in their communities. It’s important to be authentic here—don’t overtly solicit your brand to others’ audiences, but build excitement by genuinely showing interest in what they’re posting or discussing.

You should also seek out people mentioning your brand and its products or services. Engage with everyone that does so, even if it’s negative. By reaching out to people already discussing your brand, you show that you care about what they have to say—and you remind them that you have an Instagram presence that they can follow.

Give Your Community Video

You’ve probably noticed that Instagram Stories—collections of video strung together by a user—rest at the top of the app. This is prime real estate! Whenever possible, produce video content that you can publish in the form of Instagram Stories. Video is a great medium for demoing new products or making new brand announcements, and you can use this as an exclusive platform for this content in order to generate buzz for your community.

Post When Your Community is Active

The best times to post to Instagram are weekdays between 6am and noon for mornings and between 3pm and 4pm in the afternoon. Consistency is key, but save your best posts (and outreach strategies) for times when you know the most people will be checking their feeds.

A Larger Community Means More Responsibility

You’ve developed your Instagram community, and many of your posts have become lively spots for discussion. Perhaps a post or two has even met with some controversy. When your community has become especially active, how will you moderate comments to protect your audience and brand reputation?

Instagram offers native comment moderation tools, including a feature to auto-block comments that include words you’ve blacklisted. The tool is useful, but requires work and maintenance on the user’s part: no one wants to spend time maintaining a list of profane or abusive language, and you may not even consider certain terms or phrases until they’ve already been posted.

Smart Moderation is a similar tool that blocks abusive language and filters spam within a minute that it’s posted, with the key difference being that it’s powered by artificial intelligence. This means you won’t have to deal with blocking rigid phrases and terms; Smart Moderation already knows what’s appropriate or not, and you can easily train it to moderate the way you want it to as if it were a human assistant. Give Smart Moderation a try to see how easy it is to shield yourself and your audience from abusive behavior, trolling and PR disasters.


  1. What happened to total views?also I have tried remixer on a mac with safari, a mac with firefox and a PC with ie and no luck.. keep getting lots of errors… anyone actually using it?? I got all the way through a video once and hit done and

  2. I don’t know if I’d ever heard “I’ll Be Missing You” before, but after giving it a listen I’d say that the #1′s are in pretty good shape if that’s the worst of them. I mean, I don’t think I’ll go out of my way to listen to it again, but if it came on the radio, I don’t think I’d turn it off.I wonder if I could say that for every #1. If so, that’d be reason enough for me to keep tabs on it.Oh wait, “Smooth” hit #1?Never mind.

  3. I AM SOOO HAPPY YOU´RE COMING UP WITH THIS!! I am thinking about giving the Clarisonic as a xmas present to myself.My skin got much better since I switched my routine but I also think there is still room for improvement ;)I have combination skin with oily and dry parts and since I am off hormonal birth control I get more breakouts, still I have very sensitive skin and was concerned about the harsh bristles….I did my research online and found out that the Clarisonic Mia will do the trick for sensitive skin as this brush isn´t that harsh. Don´t know if that´s true though!

  4. Omat kulut ovat pysyneet kuosissa. Se ei ole keltään jäänyt huomatta. Miten mitään muuta olisikaan voinut tapahtua, kun budjettia on höylätty ja höylätty niin kuin luultaisiin, että se on juusto.Se, että kulut pysyvät kurissa kun toiminnoista leikataan, ei tarkoita, että toiminnot olisivat tehokkaita.En ole tyrkyttämässä ulkoistuksia, eikä ollut varmasti tarkastuslautakuntakaan (tarkemmin voit kysyä Jaanalta). Ydin- ja tukipalveluihin jakamalla osataan keskittää omat voimat niihin asioihin, joita kuntalaiset kunnalta odottavat. Tukipalveluiden järjestämisessä on katsottava eri vaihtoehdot. Tai sitten on muutettava Ruotsiin.

  5. Dreambes, sérieux, tu souilles le nom de Ulver rien qu’en mettant ton casque sur les oreilles pour l’écouter. Tu calcules rien, t’es pas inteligent. Je pige pas comment on peu etre autant limité et écouter du son aussi bon. BrefCe chilhoods end est pour moi une réussite totale…..surtt si on le compare a wars of the rose…

  6. Lalo MarquezAfortunadamente tengo ya poco más de un par de años que logré deshacerme de la plaga de cucarachas que atacó mi hogar, pero te agradezco mucho la receta porque no está demás estar preparado, ya ves que estos animalitos aparecen de repente y luego luego se convierten en plaga si los dejas. Saludos!

  7. Virtually all of whatever anyone articulate is actually supprisingly appropriate which makes me ponder exactly why I hadn’t checked out this using this light previously. This post really do turn your light on to me in terms of this distinct topic goes. However at this time there is one factor We are not really too warm with therefore while I make an effort to reconcile that using the main idea of the situation, allow me personally see what all of those other subscribers must say. Nicely carried out.

  8. i have always loved “shortbus”… Heather rocks. i am thrilled with this story… its a good one…oh, and Heather… your blog is the first “someone i dont know in real life” that i started reading… and i have enjoyed it thoroughly. in fact, i even COPIED you once… when i had my 100th post… i copied your 100th post idea. yep. true story.

  9. 20 minute max calorie on AD453 cals, was at 245 at the 10 min mark…happy but can do betterthenActive recovery pool work:15 minute steam room stretch and mobility work15 minute easy swim and float to take gravity out of the equation on joints/tendons/dics ect.15 minute steam room againHappy Thanksgiving everyone…eat ALOT of food tomorrow…TURKEY TIME!!!

  10. dit :Thanks a lot for being the master at this part. I really liked your content quite a lot and most of all I appreciated reading the way you handled the issues I considered to be controversial. You are always truly kind to readers appreciate me and facilitate me in my living. Thank you very much.

  11. Wer sollte uns gesunden Kaffee trinkern daran hindern das zu erreichen…Wir lieben das Menschen Lieben Menschen geschäft….Vergrößern unsere erreichbarkeit täglich….Und haben immer mehr und bessere freunde….Alsooo es Passt…Georg bin gespannt wer die 25 000 000 eher hat Du oder Ich…Obwohl nee ich weiß es …. Du hast keine Chance…. LOL….

  12. Of for the halcyon days when the Lakers were actually watchable on TV. The a–holes at DirecTV still don’t offer the new channel, yet last night’s Spurs-Lakers game was blacked out on NBA.TV here in Vegas — even though the satellite provider doesn’t carry another channel on which the game was aired. Unbelievable.

  13. Robb, Kia Ora!I am so pleased you feel that graham henry is on the right track. The ABs are looking so good.You are right about Harry Ayres. It would be fitting to have something significant named to honour himI think it is OK the south ridge is named after Ed. I didn't see any of the controversy. What were people saying?Travel safely.Bob

  14. But you complain about him online. I think you win. Something tells me that you’ll find a way to diminish anything he’s going through, and to find something to complain about yourself louder, once your little spawn has popped. Oh wait, I know, you’ll have 18 years of “I’m a Mommy” gods-gift-to humanity rhetoric to absolve yourself of any empathy then. Your a pretty typical american wife nightmare.I have a feeling that you ‘wear the pants’ in the house, right?And you wonder why men stay single.

  15. A mí me parece repugnante todo esto. Si lo ha hecho por supuesto, y si no lo ha hecho también porque lo que no hay duda que ha hecho es reírse de la pederastia, hacer apología de la pederastia y sólo eso ya es vomitivo. Así que ahora que no adorne nada, que se ha retratado más de lo que ya estaba, menudo tipo, ¡qué asco!Un abrazo, Montse

  16. Hello there! This is kind of off topic but I need some guidance from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about creating my own but I’m not sure where to begin. Do you have any ideas or suggestions? Many thanks

  17. Dear mnbv,Thanks for comments on this. They did file within the time period normally available for an SLP right? And besides, their challenge really ought to have been on the standards governing interim injunctions in India–which was likely to impact future cases. And not really only wtih respect to the speed/expediency which was likely to affect the equities etc in the present case.

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  19. excellent work woodshed, especially like heart shaped box,Thanks for doing alive, it’s one of my favourite songs because it’s part of the mamasan triology and is actually about an incestuous relationship between mother and son.Not as life affirming as it initally seems…

  20. Audemars Piguet Royal Oak Offshore Diver Ref.15703 Review – I Could Definitely Get Used To Thi…: “As you can see on the pictures, the Offshore Diver 15703ST has an extra crown at 10 o’clock. With this extra crown, you can operate the inner (diving) bezel of the watch. The dial is very readable, luminova has been applied to the hour markers and on the baton hands.”

  21. Oy. The weather is doing weird things this summer. You see, on the contrary, Southern California is having a cold wave… all summer long! We’re only in the low 80s, when we’re supposed to be at least 90. *sigh*

  22. I’m not questioning the authenticity of the Terracotta Warriors; I believe that they existed. I’m just questioning whether what we see today is a modern reproduction of what it used to be like. Glad I’m not the only one who thinks that they are overrated.Thanks for the comment.

  23. Te connaissant, on va tous finir par croire que tu as un je-ne-sais-quoi qui fait que les animaux en général, et les oiseaux en particulier, devinent que tu es des leurs !!! Depuis que je te connais je sais que lorsqu’on fait une sortie naturaliste la seule personne qui repère un oiseau, une situation, une présence insolites…. c’est toi ! On pourrait t’appeler Bernardus aviraptor … ça t’irait très bien !

  24. I remember feeling the same way when I visited Londolozi Private Game Reserve in South Africa. I was 32, but still felt like a young punk when it came to travel, and here I was in a post luxury game lodge that went for $900 a night! It took a long time before I felt truly comfortable being myself in places like that, but now I look at it as our reward for years and years of slaving away as an underpaid writer. Congrats! Sounds like a great place to dip your toes into the luxury waters…

  25. kristen if i find a yummy authentic mexican restaurant will you reconsider moving here???? pretty please????????? 🙂 i can hardly fault anyone for that being a deal breaker though. we get ethiopian food now however so maybe it’s a tradeoff. 🙂 angela i didn’t know you lived in new mexico!!! and yes let’s try out that boulder restaurant sometime!!!

  26. I like this video. Lighting isn’t perfect but it was different and fun and interesting too. Spiced up the round up this time. Much fun! Take us with you onto your holidays and trips and tours more often!! Thanks love?

  27. I posted a margarita today for Happy Hour; out of deference to Cinco de Mayo which has a big celebration in Colorado but was also thinking I should have done a mint julep for the Derby; so think I’ll just punt and have a whiskey sour! I do love them; it’s on my lists of classics I love. With egg white, of course!

  28. Aquest matí, tot escoltant la radio…..guauuuu!! “Estant parlant d’una cosa que conec!!! Fa molt temps que et segueixo i m’ha fet il·lusió que reconeixin la teva feina. Moltes felicitats, i una abraçada!!!

  29. Well, if Bob Brown’s latest activities are correctly reported by an ever biased press, it seems the first thing on the Green agenda is to threaten the Labor minority Government’s stability by being stupid enough to do a deal with Abbott on parental leave.Hasn’t taken long to get back to the unreality of the days of Snugglepot and Cuddlepie, has it. (Assuming the report is not some media lie.)

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