Here’s How to Deal with a Social Media Crisis Unscathed

The past few months have been a whirlwind for celebrities on social media—when your life is in the public eye, it’s almost expected that people can rally around you en masse online. The problem is, today we all live in the public eye, celebrity or not, and anyone’s online presence can blow up overnight—or in a span of a couple hours—in some controversy. So what can recent celebrity cases teach us about comment moderation for protecting one’s reputation or mental health?

Justin Bieber is probably the shining example of drastic measures taken in response to internet trolls. As you’ve undoubtedly heard, Biebs quit Instagram completely following hateful comments directed at his girlfriend, Sofia Richie. Initially, he threatened to leave if the abuse continued—breaking the internet’s cardinal rule not to feed the trolls—only to prompt his ex, Selena Gomez, to lionize the anti-Richie campaign by delivering some snark herself. To make matters worse, everyone piled onto the hate train with a hashtag: #JustinDeactivatedParty.

A similar public-dispute-turned-trollfest emerged on National Snake Day, the infamous midsummer evening that Kim Kardashian West released a video of Taylor Swift granting Kanye West permission via phone to mention her in his song “Famous.” This reveal shed an entirely new light on the long-running beef between Swift and West, as she’d long claimed that she had not in fact signed off on the lyric after the song’s premiere. West fans and Swift detractors snapped at the news, culminating in the #KimExposedTaylorParty hashtag discussion that dissected Swift’s remarks and celebrated Kim. The night took a huge hit on Swift’s reputation, casting her as a liar and “professional victim” fishing for pity.

How can you “shake it off” if met with a social media crisis? First, don’t step into the fray—feeding the trolls only empowers them to sling more mud at you. Should a hashtag emerge, or discussion around a certain event (like simultaneous mentions of West and Swift), tune the comments out with a comment moderation tool. Smart Moderation is a great way to remove negative comments from your profiles so you can wrangle some control of the conversation and avoid intense periods of abuse—without having to go nuclear and deactivate your Instagram or Facebook accounts. Thanks to natural language processing, Smart Moderation is more sophisticated than other tools and can be trained and told how to operate as if it were a human assistant. This means you can adapt it to a specific crisis or threat to your reputation and moderate comments accordingly.

This isn’t about censoring or sweeping discussion under the rug—there are plenty of outlets for people to have their say. But with a tool like Smart Moderation, you can keep your profile a safe space away from hate directed at you. When Amy Schumer recently met blowback from doing a parody video of Beyoncé’s iconic single “Formation,” she didn’t fight back—she simply shrugged off the criticism on Instagram, established her own supportive hashtag and sashayed away to continue doing what she does. With the right moderation software, you can do the same and walk away from conflict with a clear and level head.

Do you have a social media disaster plan, or have you dealt with trolls in the past? Let us know your strategies—you might save a life, or at least an account from deactivation.

135 comments

  1. Pod TwojÄ… notkÄ… podpisujÄ™ siÄ™ obiema rÄ™kami i bynajmniej nie z tego powodu, że jestem zwiniÄ™ty, bo jest mi to caÅ‚kowicie obojÄ™tne, tylko dlatego, że opisuje sytuacjÄ™ na S24 prawdziwie i jest Å›wietnie napisana.A ja siÄ™ brzydzÄ™ talmudyczna mentalnoÅ›ciÄ… jaka tutaj panuje.Pozdr.WŁADCA KIRU05021 | 30.11.2012 23:47————————————————-Pozdrawiam serdecznie

  2. À lire vos commentaires, je finirais presque par croire que la défense de l’éducation est une idée de gauche. C’est peut-être aussi un peu pour cela que l’on me « reproche » parfois d’être de gauche alors que je n’ai vraiment pas l’impression de faire de la politique en défendant simplement la qualité de notre enseignement.(oui, j’aime bien jouer au naïf.)

  3. Uma sala que muito contribuiu para a minha cultura cinematográfica: "O Menino Selvagem" (Truffaut), "Deserto Vermelho" e "O Eclipse" (Antonioni), "Pedro O Louco" e "O Desprezo" (Godard), "A Vergonha" e "Noite de Circo" (Bergman), "Roma" (Fellini), "Maridos" (Cassavetts), "Teorema" (Pasolini), entre alguns mais.Como se vê, uma época em que nas salas de cinema se podia ver…Cinema!

  4. Mike SMay 12, 2012 at 9:51 pmSBG,Got back from vacation yesterday and we heard about this on the news in Orlando. Steve brings out a great point about universities (although you might need them more).I for one have my carry permit and a glock 26. you are right. all of south florida is a high crime area. looking to leave myself.

  5. J’évoquais la pub par rapport à l’échange que tu as eu sur ce sujet avec céleste. Pas plus. Ce que je voulais dire, c’est que ce qu’il est possible de faire en sous-domaine doit l’être en domaine principal, non ? Mais ce n’est peut-être pas le cas ?Bref, ma désinscription ne me pose pas de problèmes, à toi de voir.Bonne journée.

  6. My pleasure, Mike. Yep the padding/bladder of a camelbak has come in handy for me on several occasions before, too! And when I’m riding without one and just using the back pockets of my jersey for storage, I make sure I only put soft items – like food – in the middle pocket. At least if I flip on my back I’ll only squash the food, and not squash a multitool or CO2 cartridge into my spine!

  7. Pues si vivieras en Avila que en invierno llegamos varios grados bajo cero no dirias eso y estarias deseando que siempre fuera verano o por lo menos primavera. Vivir en sitios como este con nieves que duran mucho tiempo, hace que tengas ganas de estar viviendo en una playa todo ela año

  8. TO February 25, 2010 9:35 PM: The City Council, lead by Garcetti cannot blame the Mayor for selling off the City assets to the Mayor’s friend “cronies.”With the Charter Reform of 1999, the City Council is in the driver’s seat and they, the City Council are completely responsible for the damage caused by any of the Mayor’s proposals that they approve.Garcetti and company can redeem themselves by not approving the corrupt idea of selling off the City Assets and not being a rubber stamp. Step up to the plate and show some leadership!

  9. Ghjiasé attendait avec impatience la reprise!Tout l’été a ete rythmé par Old Mac Donald, cookies et la gymnastique (up down, Turn around). Sans oublier Hickory Dickory Dock!Tous les matins au réveil il veut aller à l’anglais, il est difficile pour lui de comprendre que ce n’est qu’une fois par semaine, mais l’ecole le fait patienter jusqu’à la fin de la semaine

  10. Das Fazit trifft es leider ziemlich genau. Schön anzuschauen, spielerisch leider etwas dünn. Und die Story dümpelt auch nur vor sich hin, was sich auch durch den großartigen Epilog nicht wirklich wettmachen lässt.Nur was das Voiceacting angeht, würde ich etwas widersprechen. Trip’s Stimme kann nämlich ganz schön nerven, wenn Sie mal wieder irgendwo hin geworfen werden will 🙂

  11. Howdy this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

  12. Hi Sophie! I love your blog! Just created one myself. I especially love the mention of my boy Adam! He had a wondeful time and spoke so highly of you and Alaric. Hopefully we meet one day.Until then I look forward to your creative and entertaining blogs,Ash xxx

  13. Merely wanna remark on few general things, The website design is perfect, the written content is really fantastic. “War is much too serious a matter to be entrusted to the military.” by Georges Clemenceau.

  14. I’m keen to have a closer look at the smaller island options you mention. But with Naxos being so large: any particular corner you could recommend us basing ourselves in? We like to settle in one area and really work it if you know what I mean. We live on the beach in Australia…….so the sandy beach not such a crucial holiday item.

  15. ns2a︰我們用「神」來指稱具有x性質(或者x這組性質)的東西,並不蘊含曾經有過任何東西具有x性質(或者x這組性質),因為x性質本身也可能是想像或誇大而成的。例如,考慮「全知」、「全能」這些性質,不難想像他們是如何由「擁有…的能力」、「知道…」å’Œ「所有的」這些概念組合而成的。

  16. Nice post. I used to be checking constantly this blog and I am impressed! Extremely useful information specifically the ultimate phase I take care of such info much. I used to be looking for this particular information for a long time. Thanks and best of luck.

  17. Es idea mía o la anti-spot es un poco “fuerte”?? cuando lo comencé a usar me dejó levemente roja (ahora ya no) y ayer se lo presté a mi mamá y la dejó roja, roja!! Lo de los poros tampoco me ha funcionado mil veces más tomar religiosamente 1 litro mínimo de agua al día. hasta ahora solo la uso para hidratar la cara después de la limpieza diaria y en ese caso por el precio bien

  18. Love the idea, it would be great to have an oil painting of the Mona Lisa or similar famous work of art, obviously I am not going to afford or get the real thing, but it would also be great to have it with my own signature on it, (if your gonna pretend then why not go all the way). I guess the overseas postage may be prohibitive for me but I love the idea!

  19. I like her different perspective very much, especially things like “the buffalo called H&M”. The last line is poignant and really stays with you. I agree with the previous commenter that the poem seems a bit too prosy. Historical tidbit: As a Powhatan, Pocahontas would never have seen buffalo, as they are not native to Virginia.

  20. On sais tous maintenant Flatun, que National Nicholas est dans la literature « La Genii De Christianite » en deux tomes edition tres repute de Chateaubriand (l’auteur prefere de Giscard d’ailleur)Tu n’a pas vu sa visite a notre Pape…Proust n’est pas sur l’agenda ni Rousseau.

  21. I was told nothing strenuous or with any impact for a month, but that brisk walking was fine. I wouldn’t take any risks – it’s just not worth it. Your sight is precious.Incidentally, the foreign medical graduate comment was wildly unnecessary and somewhat racist. It seems that Aurael has not been capable of gaining a medical degree or a single vote towards a ‘best answer.’ Too bad. Was this answer helpful?

  22. What of the Wii(zard)? (LOTR reference).Have you changed your tune on transferring your Wii library? I tried DKC Returns in the Wii mode and it was _okay_ but thought I best use it for games I own but have not played yet – No More Heroes 2 for example.Might even try and grab Last Story now.

  23. Se eles caírem um dia numa situação catastrófica é ir buscar os jogadores que nos fazem falta quer no plantel principal quer na formação.Não somos rancorosos temos apenas memória.Além do meio milhão que nos devem da bancada ainda temos a conta do Pacheco e do Paulo Sousa.O que me preocupa é a qualidade do relvado que vamos encontrar.Se calhar deveríamos era colocar isto do adiamento em pratos limpos e exigirmos um relvado de primeira divisão.Vamos Benfica!

  24. Teniendo en cuenta que si tuviera que ser el estado el que se encargara de todos esos servicios PUBLICOS (educación y Sanidad) que la Iglesia ofrece tendría que disponer de al menos 31.000 millones adicionales, me parece que mas que quejaros deberiais darles las gracias.En cualquier caso, como liberal, estoy de acuerdo en que se debería eliminar cualquier subvención, pero como no soy tan sectario como ustedes, incluiría también a Sindicatos, titiriteros, ecologistas, gays y lesbianas, partidos politicos, ONG's y demas sangradores progres amantes de lo ajeno.Un saludo

  25. Mandler overtrukket med mælkechokolade og nougat samt hindbærpulver. Dem synes jeg er bedst – men, ok – dem med lakrids er ogsÃ¥ ret vanedannende.Har du smagt mandlerne fra Magasins eget mærke? De kan ikke helt mÃ¥le sig med Summerbirds, men smager virkelig ogsÃ¥ godt. (+ de er lidt billigere)Ã…h, det er nogle gange farligt og uudholdeligt at arbejde i Mad&Vin.

  26. I’m really curious, I hope you don’t mind. Do you celebrate Advent at all? It is so uncommon for me to see the Christmas decorations up throughout the church before Christmas. I know many people do it in their homes, but do all churches do that as well? Our Catholic Church celebrates Advent and the Christmas seasons. The Christmas season starts on December 24th (when the church is decorated) and lasts through until the baptism of Jesus. Not that it isn’t beautiful, it is.

  27. Romaric14 jan 2013Bonjour Bruun,Les opérations d’abonnement/désabonnement sont à la libre initiative des utilisateurs.- Si vous aviez ajouté l’agenda dans votre logiciel de calendrier (Outlook, iCal, Google Agenda, autre…) il vous faut supprimer l’agenda dans ce logiciel.- Si vous aviez ajouté l’agenda sur Facebook ou Google+, vous pouvez arrêter de l’aimer (sur Facebook) ou bien le retirer de vos cercles (sur Google+).

  28. It’s a shame you don’t have a donate button! I’d without a doubt donate to this excellent blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this site with my Facebook group. Chat soon!

  29. I learned something new today. I now work in an environment with high ceilings, and I’m doing some of the best work of my career. My work involves A LOT of problem-solving. As for your last line, it is definitely a winner! LOL

  30. Convém lembrar determinados fatos: – o nome do tribunal é Superior Tribunal Militar e não Supremo Tribunal de Justiça Militar;- a Polícia Federal INVESTIGA mas não tem poder para JULGAR; nisso ela não é diferente de nenhuma corporação policial;- a Polícia Federal só executa as tarefas mediante denúncia formal, nenhum diretor ou delegado tem o poder de tomar essa decisão por si, na base do “acho-que-tem-coelho-nessa-moita”.Salvo melhor juízo.Chico Bode

  31. Witam,Admin nie spał jak zwijał wczoraj moją ironiczną notkę.Jak widać ewidentne paszkwile zawierające pomówienia, adminów nie rażą.Trudno, skoro administracja chce narazić S24 na proces, niech nie reaguje.Pozdrawiam również:)

  32. Gefahr von links xD“Hey, ich hab Euch hier so sitzen sehen und fragte mich… na ja, wollt ihr was von meinem Kuchen haben?”“Weiche, du widerlicher Rotfaschist!!!1″

  33. Hello Victoria!I am so glad that you connected with us on this site. Community is so important.. on and off line!There is a more general on-line community in Chicago and I will send you link to get on that as well. Please feel free to stay connected here, as there is so much that we can converse on and share.Also… I am writing a book about this experience for women and would love to interview you if you are interested?If so, your identity will not be revealed…do let me know!  

  34. I agree with Kakutani’s statement. When I set in my mailbox, I always throw out junk mails first because they will affect me to find the real important mails or lose something information which I really need. If I have to buy the things which I want, I will prefer to go to real stores. Although ads may make this product bring positive effect, I still think that seeing is believing.

  35. That was Patricia Konie who was beaten up, got thrown out of her property, and had her gun stolen by the cops. And they were California Highway Patrolthugs, which is why I'll never trust them again. Too many departments cover for their "rogue cops" with "proper police procedure", which tells me that the cop isn't rogue, but the whole department is now the enemy of the people.

  36. riozaki Sabrina, tu comprends que l’ancien copain qui est parti ne t’aime pas comme toi tu l’aime, et tu finiras avec un autre amant, c’est une expérience et c’est la vie quoi ! Le vent ne souffle pas comme aiment les navires . 0  0

  37. Matt G: you still get lead vapors … and the fumes from the flux have a lot of lead compounds.Best source of free lead is gotten by talking to people in the home renovation trade. Lead sheet was used a lot to waterproof floors under tile.You can also get it in huge quantities when an old dentist office is torn down, and the demolishers are actually afraid of the stuff … radiation shielding.I am still working on a load of lead sheet I got a decade ago back when I lived in Hillsboro.If you are going to get serious about this, talk to .

  38. I LOVE the new look of your website. Everything looks amazing & Delicious. I had to Pin a couple of your recipes for everyone to see. I really like the comments you write about each recipe as well. Can’t wait to try some. Thanks.

  39. c134“Based on the IAC-recommendation that ‘the full range of views’ should be covered in the IPCC-reports, Parliament asked the Dutch government ‘to also involve climate skeptics in future studies on climate change’.”Well, there’s your McGuffin.e4

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