How Automated Comment Moderation Will Help Your Agency Win Clients

Big brands and communities garner lots of discussion, which can make them targets for trolls and smear campaigns. When the going gets tough, round-the-clock automated comment moderation is necessary—but even reputation management agencies can have difficulty meeting their clients’ moderation needs.

Unfortunately, a poorly moderated community can undermine the work you put in for your clients. But there’s an easier way to ensure your clients are happy: use automated comment moderators. These bots make moderating comments a snap, and by freeing up the time and energy you would spend on moderation, you can focus your creative efforts on content and engagement.

1-BOTS MAKE MANAGING SOCIAL PROFILES EASIER FOR AGENCIES

 

How Can They Speed Up Comment Moderation?

This software is fast—when abusive and harmful language is detected on profiles you manage, AI can hide it within a minute of posting. This is useful during times of high engagement, such as “ask me anything” Q&A’s, live video chats and other such events.

Here’s why you should care: If your community management strategy involves building engagement through such events, you can now do so with less stress. While you strike a connection with your fans over a period of intense engagement, you can let automated social media moderation deal with the tedium at lightning speed while you focus on producing content.

Of course, moderating so quickly can benefit your client’s online reputation management strategy as well. When trolls are silenced so quickly, you can save a client from a brand reputation crisis.

How Can I Boost My Moderation Accuracy?

Some automated comment moderation tools aren’t too accurate; they can be helpful for some agencies, but their reliance on static keywords makes them easy to bypass, and they may even flag false-positives. But some software, powered by machine learning, gets smarter as time passes.

AI is making huge strides; it’s capable of reading context and nuances of language. This means you can trade static, keyword-based blocklists in favor of dynamic AI bots that can truly understand the content of comments. For example, if you want to allow praise like “f***ing awesome” but otherwise hide abusive profanity, you can—all automatically!

What this means for you: Not only is AI adaptive to language; it’s customizable as well. Shape the tool with your own directions and you’ll have a custom AI conforming to your clients’ specific community needs. This better ensures your ability to deliver to your brands exactly the community that they have in mind.

What Does This Mean for My Team?

Automated moderation tools won’t replace your human team. Instead, they make lives easier by giving your employees more time to do what they do best: build engagement! Since they won’t have to worry about wading through spam and obvious content violations, they can focus on genuine comments and engagement.

2-WHEN BRANDS BENEFIT—THEY’LL KEEP COMING BACK FOR MORE

 

So, how will these bots help you achieve better satisfaction from your brand clients? Here are some of the biggest benefits you can reap for them:

  • A safe, constantly moderated community
  • Protection of the brand’s reputation
  • Higher conversion rates

How Can I Better Protect My Clients’ Reputations With Automated Moderation?

Even if you wish to keep a 9-5 schedule for your team, automated moderation works around the clock, 24/7. This fits well into any existing online reputation management strategy, because the software can respond to troll campaigns at any time.

How Do Fast-Working Bots Help in a Crisis?

If controversy stirs or an issue flares up, you can tweak your moderation software to immediately moderate according to your needs, allowing you to focus on your damage control efforts. Since abusive language is taken care of automatically, your agents can work faster to resolve issues with a brand’s customers and fans. This helps you better contain an issue before it blows up into a social media crisis.

How Else Can I Protect My Clients?

By using bots for moderating comments, you can save your clients from the headache of dealing with spam. Just like with abusive language, you can erase spam almost instantly without having to maintain keywords and blocklists, thus protecting your clients’ brand integrity.

3-A HAPPY COMMUNITY MEANS A JOB WELL DONE

A happy community is proof that you’re doing a good job for your clients: it cultivates a positive brand experience that customers will have, which your clients will appreciate.

Safety is a big indicator of what makes a healthy online community. This includes safety from spam, abusive language and illegal content. By providing a safe space for clients’ fans to discuss, you encourage them to speak often and openly without fear of backlash or trolling.

How Does Community Affect Conversion Rates?

There’s a correlation between discussion and conversion rates, so healthy discussion in your community translates to a healthy business—which your clients will love! With the help of a good, combined human and AI moderation effort, you can also work to keep community discussion relevant and related to the brand.

Which of My Clients Can Best Benefit From Moderation?

Some brands you work with may benefit more from fast moderation than others. These include:

  • Politically affiliated or media outlets whose discussions may be prone to debate
  • Brands wishing to maintain a child-friendly image and community
  • Brands that want to keep certain topics off-limits, to keep discussion relevant.

That said, all brands can benefit from avoiding spam and illegal content, which both protects their reputation and provides a better experience for members of the community.

HOW TO TRY OUT AUTOMATED MODERATION YOURSELF

As a somewhat new technology, bots aren’t all perfect; many native social media moderation tools have strict limitations that can add just as much work as they take away. A poorly moderated community can undermine the work your agency does for its clients, but we’ve got a solution: a smart, machine-learning AI that moderates just like a human.

There are numerous benefits that our automated social media moderation provides agencies. In short, Smart Moderation is:

  • Fast
  • Increasing in accuracy each day without any extra input from you
  • Frees up time and energy for your team

Our automated comment moderation helps your team get work done quickly, and your brand clients will appreciate your boosted community management prowess. Try it out for free to see the difference—your clients will thank you!

126 comments

  1. Nie czytam takich notek o takich tytuÅ‚ach wiÄ™c nie mam pojÄ™cia kto to może być.Ale bezczelnie upomnÄ™ siÄ™, że nagrodÄ™ powinnam dostać ja – za wytrwaÅ‚ość.Jednak rezygnujÄ™, bo prawdziwie nalezy podziwiać osoby czytajÄ…ce to “cóś” i dajÄ…ce przy okazji “odpór”.Ps. CoÅ› jednak trzeba zrobić, bo powoli, nawet ja, zaczynam naÅ›ladowac naszego cudotwórcÄ™ zmieniajÄ…c zdanie w krótkich odstepach czasu. Pozdrawiam.

  2. Keliaba you would see the need if we had a repeat of 1776 and you needed to fight against those weapons.Forbidding the patriot to have weapons is the first nail in the freedom of liberty in America.Thank God almighty America didn't agree with you back then.

  3. Yannick est un remarquable preneur de son, avec un extraordinaire sens de l'analyse du terrain. Discret et passionné il porte sur l'environnement une écoute aussi poétique que pertinente. Ses enregistrements nous immergent de facto dans des ambiances parfois dépaysantes et parfois où l'on se retrouve "comme chez soi". Sans aucun doute un travail emblématique d'une jeune génération d'usager sonore du Monde.

  4. Não creio que essas imagens sejam realmente uma cobra gigante, mas não descarto a possibilidade de existir sim, alguma cobra tão gigantesca, não com 40 metros, mas quem sabe até mesmo 20? Fato é: nós ainda não conhecemos boa parte do mundo, então, várias espécies, e até mesmo cobras gigantes, podem sim ser encontradas, ainda não perdi as esperanças.

  5. மக்களின் உணர்வுகளை புà®°ிந்துகொள்ளாத உச்ச நீதிமன்றம்..மக்கள் தங்களின் உணர்வுகளை அறவழியில் வெளிபடுத்தியுà®®் அதனை கிண்டல் செய்யுà®®் இட்லி வடைகள்.பொà®°ுளாதாà®° வளம் தருà®®் திட்டங்களை இல்லாத à®°ாமன் பெயரில் தடைப்போட நினைக்குà®®் பரதேசி கட்சிகள்..எப்படா திà®°ுந்துவீà®™்க எல்லாà®®்

  6. I just have to say, as a Lakers fan, that I absolutely love seeing the photo of Fisher standing up to LeBron under the post title of “State of Loyalty in the NBA.” It brought a smile to my face as I am one who is most glad Fisher will again be donning the forum blue and gold next season.

  7. As a reader, I don’t want to be reading a travelogue, especially in a SF/F novel. I want to read a story. Too many authors forget that the setting is just that, a setting.I’ve read way too many books where the characters or the plot were there just so the author could build his world. I object to that, I have an imagination that can do that for me. I just need someone to say, “Bloody hell, it’s freezing tonight!” and my scene is set.There was one set in a place called the Tenderloin and he’d spent half the book describing this place in such detail, I wanted to go there. Maybe I’d find the plot on my travels.Like? 0

  8. A closer union between Britain and the Continent isn’t likely to happen until their beliefs are more similar. France and a lot of the Continent seem to be of the “egalite, liberte, and fraternite” frame-of-mind. The British are more like us being of the life, liberty, and pursuit of happiness frame-of-mind. At least they have the belief in liberty in common.Given the historical evidence, the Continent would probably do better to move toward Britain’s beliefs.

  9. Ah, a suckling pig for the new year… I wonder what you’ll write about for the Chinese New Year in a month’s time Have you tried the suckling pig at St John’s? How do they compare? Alas, I can’t seem to muster up the crowd for the whole pig.

  10. Roxana are dreptate. Si eu am cerut o data (cand am descoperit site-ul Biobeauty) lista completa cu ingrediente la cateva produse si mi s-a dat foarte repede. Recunosc ca nu inteleg mare parte din ingredientele astea, doar am vrut sa vad daca mi se raspunde la cerere…;)Oricum, produsele certificare Bio sunt mai sigure decat celelalte.

  11. BDW,You wrote: “If you referred to our paper here in Texas as a CBF Paper, you would rightly tick off quite a few Texas Baptists who have no involvement in the CBF.”If you are referring to the “Baptist Slander,” opps, sorry the “Standard,” that’s really funny. Most of the people at the “Standard” are in fact very supportive of the CBF – as are most of those in the big offices at the Baptist Building. Granted, most of the people in the pews are not CBF’s, but the BGCT leadership has been and is now heavily involved in that organization.Grace,Wes

  12. Thanks a lot for your post. I would like to say that the price of car insurance will vary from one policy to another, mainly because there are so many different issues which play a role in the overall cost. Such as, the brand name of the car or truck will have a large bearing on the purchase price. A reliable aged family car or truck will have a more affordable premium than just a flashy sports vehicle.

  13. Martha, your grandchildren look so sweet! I am glad you are having a special day with Maya! I know you two will have a great day. I am glad to hear you are out in the garden again. I know what you mean about it being very uplifting. I am glad you are feeling better.The tea cups are lovely, each one! And your Lefton tea set! I think you practically stole it! Lol! 35$!!!!!You are one lucky girl! The set is gorgeous with all those roses. I know you will enjoy it very much.Hugs,Terri

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  15. I si? no hi pensis ara en això, si mai et passa, ja reaccionaràs com hagis de reaccionar, hi han molt més condicionals que els que escrius, i si et son infidels però te l’estimes? i si hi han nens? i si ets tu la infidel? i si t’és infidel però amb un altre home?No se si m’entens, podries trencar-te les banyes en tots els possibles casos, però tot i que pensessis que faries, quan et toqués potser reaccionaries diferent.Tu ets com ets, i pel que et llegeixo, dubto que algun dia et comportís així.

  16. Now that google is interested in renewable energy, could they help appropriate tech, not just high tech?In the last year, I have made a low tech solar accumulator, a low tech solar tracker and I am going to make a low tech heliostat too.Google has been great help propigating the ideas. If you can switch low income people to solar energy (with low tech) there will be more oil left to power your server farms!

  17. sollte doch nicht unmöglich sein die daten aus openstreetmap zu extrahieren, oder? das projekt ist doch in berlin schon recht weit. und für alle anderen städte. ich hab mal mit openstreetmap gespielt und dort den netztplan einzubauen ist kein so großer aufwand. fehlt nur eine schnittstelle der openstreetmap api zum iphone. scheiss auf die bvg. das können wir auch selber.

  18. I looked at the wedding photo’s you have posted and they are exceptional and you are very talented! I think that many of the photos show an intimacy not usually seen in professional assignments, you must really have an approach that puts your clients at ease! I will check back from time to time to view more examples!

  19. I was basically wanting to know if you ever considered changing the layout of your website? Its well written; I enjoy what you have got to say. But maybe you can create a little more in the way of content so people might connect to it better. Youve got an awful lot of text for only having one or two photographs. Maybe you can space it out better?

  20. over the years that he’s always wanted to play for D’Antoni (due to Italian connection)? Good or bad I don’t know (what with D’Antoni’s rep for defense and general discipline).Is L.Brown too old or away too long? The others (PJ, Sloan, Shaw, Adelman, SVG) all seems to have obvious disqualifying traits of one kind of another. Maybe ol’ Larry does too and I just don’t know it.

  21. Miguel Suárez Santana26 febrero, 2011Cuánto me perdí. Cuánto me perdí de todos ustedes en aquel devaneo propio entre periodistas. Qué inmensa suerte que me corrigieran y qué poco lo aproveché. Una (mala) suerte de infelicidad mi cerril timidez que me impidió disfrutar de todos ustedes en general y de Ezequiel en particular. Cuántos más me perderé. “¡Mandan huevos!”

  22. Yesterday, while I was at work, my cousin stole my apple ipad and tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My apple ipad is now broken and she has 83 views. I know this is entirely off topic but I had to share it with someone!

  23. Di dashboard area kan ada menu “Incoming Links”, nah itu kalau ada artikel kita dipublikasikan maka akan muncul notifikasi dari Google search. Sama seperti kalau kita dapat backlink dari artkel teman blogger lain. Misal:unknown linked here saying, “Merasakan sensasi pedas urap-urap bumbu Madura. – …”

  24. ATENÇÃO GENERAIS, CORONÉIS E demais Patentes de TODAS as FORÇAS ARMADAS, Marinha e Aeronautica:Porque vocês não cumprem seu dever para com a Pátria!?????Vcs. não ficam ruborizados (para ser educada) diante do Capitão Bolsonaro???????B.R.N.

  25. Wow!!! Que excelente Oscar!Se ve que eres superfan tambien de Simon Simonazo!Muchas gracias y esperamos con ansias tus escaneos para tambien ponerlos en la pagina, con tu credito correspondiente!Muchas gracias!!!

  26. Dear mnbv,Thanks for comments on this. They did file within the time period normally available for an SLP right? And besides, their challenge really ought to have been on the standards governing interim injunctions in India–which was likely to impact future cases. And not really only wtih respect to the speed/expediency which was likely to affect the equities etc in the present case.

  27. Bonjour, l’objectif principale de l’opération n’était pas de rallonger la jambe mais de reconstruire la tête du fémur qui s’était nécrosé suite à une maladie infantile. N’ayant plus de col du fémur c’est à cette endroit qu’on a pu rattraper de la longueur au cours de l’opération. Si vous cherchez un spécialiste des problèmes de hanche je ne peux que vous conseiller de vous rendre à la clinique Arago à Paris.

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