Automated Comment Moderation Giving You a Headache? Try This

A post over at ICUC Social deals with raises some good questions about automated comment moderation and social media management, detailing both the pros and cons of the tech. It does a great job of showing how community building has become an essential component of brand communication, as well as how higher engagement within these communities can lead to better conversion rates.

The post identifies the major problems that many brands run into when trying to moderate their communities, and how bots can help surpass them. But in detailing this new tech, ICUC doesn’t shy away from discussing how automated moderators don’t always meet community managers’ needs. Regarding bots, they say:

“Bots cannot, however, process human emotion. They cannot listen, they cannot use their intuition, and they are unable to provide that extra ‘over-and-above’ that so often accompanies great customer service.”

This is undoubtedly true for many automated social media moderation tools, and these are things we take issue with, too—so we’re trying to fix them with a whole new kind of automated moderator.

Should human moderation be replaced by bots?
                 ICUC’s Tweet

What Issues do Many Automated Moderation Tools Face?

Most automated comment moderation tools are plagued by the same limitations. The two most glaring problems are that they rely on fixed keyword lists and can’t moderate in real time. These systems sound helpful on the surface, but imagine the time your team wastes updating and editing keyword lists and approving/rejecting comments that the system flagged.

Unfortunately, no matter how often you update your keyword lists, trolls and spammers will always be one step ahead. Keyword-based systems that commonly power automated moderation tools are easy to get past; all it takes is a creative variation in spelling to slip through. It’s nearly impossible to account for every variation in profanity this way, and spam is even more difficult to combat on a fixed system.

How is Your Comment Moderation Tool Different?

With all those issues above, ICUC is correct: “primitive AI” social media moderation tools can be a recipe for disaster. But they don’t have to be. Smart Moderation is an antidote to headaches caused by other auto moderation systems thanks to one major difference: it’s a dynamic, always-improving AI powered by machine learning. This means:

  • It becomes more accurate without extra effort from you.
  • Unlike other systems, it understands nuance and context like a human does.
  • It’s multilingual, which is perfect for global and multilingual brands.
  • It’s adaptive and able to work exactly in the way you need it to.

Boasting a 91% accuracy rate, the software is always getting better under a dedicated team of trainers. This is great news to anyone who’s had to spend their own time ensuring other systems remain accurate by maintaining keyword lists.

ICUC’s post mentions how most systems don’t have emotion and intuition. We make up for that by providing a tool capable of reading the nuances of language, identifying whether something fits or violates community standards depending on how it’s used.

Your typical comment moderation tool won’t allow the phrase “f***ing awesome,” but ours will; it can tell that the phrase is meant as praise, which you may want to keep in your community discussion. Of course, if you want a strong profanity filter, that’s fine too! Simply tweak the system to fit your community’s specific needs.

Essentially, using this software is much like working with a human employee. And that’s great, because your real human team members can tackle other duties while the system takes care of your community moderation needs.

With AI tools and assistants being relatively new technologies, no one tool is perfect. But if you give us a try, you’ll see how powerful machine learning is to deliver a social media management experience over and above other automated moderation systems.


  1. they wont ever correct their errors. I hate paypal. I learned my lesson the hard way. Shipping to a customer in England nearly shut my business down with all the hours spent running around trying to prove my case to paypals investigation team. A big F-U to paypal and their wicked ways…

  2. Your web site has completely exceeded my anticipations. Seeing that I began off seeking by your internet site I’ve gained new data and had previous data reinforced. Let me advise many individuals that i am aware with regards to this website. Sent by way of iPad

  3. Hi Jim,Thank you for the glowing compliments :blush: – The site looks very nice and so does the header (glad I could inspire ya!).I have a question, how do you get it to display the short excerpts?I actually use the WordPress <!–more–> tag to manually create the break, however, the easiest solution is to use a WordPress plugin called

  4. Bagusla pasang khemah, dia nak ajak ramai orang hadir meriahkan majlis. Put aside cerita tak baik sebelum ni (Shahz kaki perempuan atau apa sahaja), bagi orang makan besar pahala nya 😉 InsyaAllah.Turn kita nanti ntah apa la jadi ye dok? Doa yang baik sudah la.-Not a fan of Shahz anyway, thank you.Well-loved.

  5. Desperate Jim Willie just refuses to admit He's wrong.Gold & silver is being defeated right now by the worthless FRN. :)Eric, you might be right, but just not in 1H of 2010…. of perhaps 1H of 2011.

  6. Les militants de l’UMP en difficulté pour voter?Trop nombreux à voter?Ils ne connaissaient pas le nombre à l’avance?Belle organisation démocratique…C’est le début de la reconquête du FN sur la droite dure!Merci M. Coppé

  7. A reversão é indicada quando a mulher tem ovulação normal e o espermograma do parceiro está dentro dos parâmetros de normalidade. Por isso é importante que você agende uma consulta para que seus exames sejam avaliados pela equipe médica. Além disso é importante ressaltar que o índice de sucesso da reversão gira em torno de 50%, mas os índices de gestação podem variar conforme a idade.

  8. With Facebook and Twitter being among the leaders of the Social networks, marketing as a small business is being transformed..Respondents according to the Vertical Response survey appear to need some differentiation with the use of SE marketing and Social media

  9. Ja – richtig!Seit Jahren fordern wir eine Solidargemeinschaft “A L L E R” Bürger. Weg mit der Privat-Versicherung, denn diese Beiträge braucht das Gesundheitssystem.Die Quittung ist erneut da – Beitragssteigerung und bei wem? Bei allen die wenig verdienen!Besuchen Sie auch unsere Webseite

  10. (cont) on face products . I cant leave the house without makeup because my face is disgusting . I dont even consider having friends anymore since I just cant talk to anyone and Im even parting from my family . Im not the same person I was even a year ago . Its taken over me basically and im even loosing faith , its brought me to nasty thoughts and depression . I cant even concentrate entirely on school (senior HS) and I even want to drop out . I wish it didnt make me feel like this but i cant

  11. Whenever I’m in New York I end up at Duane Reade at least a few times each visit. They just always seem to be handy for one thing or another. I remember reading in an article in New York magazine that one reason they’ve been so successful is that they’re really adept at working with oddly shaped, hard-to-rent retail spaces, so they can negotiate for affordable leases. And when you think of some you’ve been in, two levels and all twisty-turny, you see what the article was talking about.

  12. Thanks for your posting. What I want to comment on is that when searching for a good on-line electronics retail outlet, look for a website with complete information on key elements such as the security statement, protection details, any payment methods, as well as other terms as well as policies. Always take time to look at help plus FAQ segments to get a much better idea of how a shop is effective, what they can do for you, and just how you can make best use of the features.

  13. hey there and thank you to your info ? I’ve definitely picked up something new from proper here . I did on the other hand expertise several technical issues the usage of this site, since I skilled to reload the site lots of times previous to I could get it to load correctly . I had been puzzling over if your hosting is OK?

  14. Как глаз видит ширину светового потока? Ладно, экспонометр, а глаз? И во что это выливается? Я теперь и сравнить-то не могу — на работе, дома, везде КЛЛ. Ах, да в коридоре горят — входишь и тычешься ключом в замочную скважину как слепой.

  15. my husband and i have been quite thankful ervin could do his studies because of the ideas he had out of the weblog. it is now and again perplexing to simply happen to be releasing procedures which people today may have been trying to sell. and we all know we’ve got the blog owner to appreciate because of that. the specific illustrations you made, the simple website navigation, the friendships you give support to instill – it is mostly exceptional, and it’s letting our son in addition to us reason why the subject matter is brilliant, and that’s rather vital. thanks for the whole thing!

  16. killrockerя це теж замітив, що якось дивно зо ми стоїмо в списку топ 10 , де присутні такі країни як уганда, м’янму та бутан

  17. if she is not going to be driving and the car will be garaged perhaps she will only want to get liability rather than fulll coverage to save money. she can increase the insurance coverage when her license is okay to drive again. if she doesn’t insure it / they will rack her rates high for not having insurance even though the car is not being driven and she owns it for not having insurance. gotta love mandatory insurance laws. can you imagine how mandatory health care will be ? lol.

  18. eh, les anonymes, je ne sais pas en quoi consistait le message de Simon, mais sur ce blog, c’est Casadei qui décide, si vous n’êtes pas contents, circulez…La tolérance a des limites, surtout avec les personnes de mauvaise foi!

  19. I love you sister! So happy for you and your family, and still sorry I missed your blessed day. We will all share in these many years and milestones ahead. You had a beautiful day and will have a wonderful life!

  20. [Reads “as he’s still rich in love and support from his family” opens Word a nd bangs out pitch for a sit com set in Utah about a mormon named Rich with six wives 17 kids and all the whackiness and what have you that goes on in your average polygamist family called, Rich in Love.”

  21. I’m going to be away (visiting my parents) for Christmas and don’t know how much internet time I’ll have there, so that’s likely the last comic I’ll do until the new year…    

  22. Saya sebenarnya masih bingung nih, untuk subdomain tetap harus posting juga dan tetap harus diisikan seperti domain utamanya?atau dengan plugin ini posting di main domain sudah dapat dilihat di subdomainnya?karena Saya coba hasilnya memang hanya membuat link ke sub domain saja..tolong dibantu menjelaskan Om…thanks

  23. ♥♥♥ to you and your mama. Love your piece for Catching Days. It gives me hope for my own stop-start creativity rhythm, and, as usual, I love your honesty and that tiny slice of your life you shared. Keep on rocking your rhythm, my friend!

  24. a51562c1Il ne faut pas trop simplifier les propos de C. Lagarde sur son facebook ( ) – en fait elle s’en prend aux ultra-privilégiés qui ne payent pas leurs impots et elle prendrait ainsi plutot la defense du peuple grec moins priviligié … elle rejoindrait ainsi un peu la position de J. Sapir ( ) qui dénonce aussi un “dépeçage” de la Grece au profit de quelques ultra-privilégiés347b145

  25. Appreciate it for sharing Britney Spears’ producer Dr. Luke drops defamation lawsuit against The Bellamy Brothers 91.3 World Music News 91.3 World Music News with us keep update bro love your article about Britney Spears’ producer Dr. Luke drops defamation lawsuit against The Bellamy Brothers 91.3 World Music News 91.3 World Music News .

  26. Allin: Ja du säger precis det jag tänker fast formulerar dig bättre som vanligt Lennart är inte dum, och han kan faktiskt vara rätt rolig ibland, men vad gäller detta agerande så är han inte alls rolig.

  27. Merely a smiling visitant here to share the love (:, btw outstanding design and style. “Better by far you should forget and smile than that you should remember and be sad.” by Christina Georgina Rossetti.

  28. Menudo curro Doragasu, mis felicitaciones. Y sobre lo que dices de la Dreamcast, totalmente cierto. Tuvo una corta vida comercial, pero es de las plataformas con mayor presencia en la escena, y bien merecida.Una máquina a la que es imposible no guardarle cariño.

  29. “Appartengono a fidanzati gelosi, possessivi, incapaci di amare, che possono ferirti e ucciderti”ma, mi chiedo, la gelosia (ammesso che c’entri davvero con questi delitti) non è un esclusiva degli uomini e non è un esclusiva degli uomini violenti e che uccidono le donne e che le maltrattano, quindi deve esserci un modo di tenerla a bada (ricordando che ogni rapporto amoroso si basa sulla fiducia reciproca), di fare in modo che non diventi ossessiva e opprimente verso la persona che diciamo di amare…perchè se la amiamo il suo benessere deve starci a cuore

  30. Thanks for all the research. I would love it if you decided to post more along these lines. I was diagnosed with fibro in 1997 and now likely have MCAD. I’m not sure if I was misdiagnosed in ’97 or now have both.

  31. Thanks for the article Holly! I’ve started slipping back into mindless eating (finishing kids’ leftovers, taste testing, reading while eating!) and have vowed to stop doing it! I’m still seeing results but don’t want those old bad habits to come back! Thanks for the reminder to pay attention to what I’m doing – being mindful is one of my goals this Challenge

  32. On a side note, do you know where specifically I can find an affordable clip-on book light like yours? I tried searching in Quiapo & 168 in Divisoria but no luck. 🙁

  33. Digital foundry said in their view the ps3 version just edged it.Not much in it at all, better overall graphics on 360, better performance on ps3(with it’s worse graphics and all it’s not surprising the performance is slightly better) Now onto another h2h race game F1 2011.Currently riding high at 85% on metacritic(360 version).I think anyone who has read gamespot’s review of it will know the ps3 version has major problems.Obviously going to be a 360 win but all good popular games should get a h2h.VN:F [1.9.17_1161](from 24 votes)

  34. قال:برامج بلايستيشن 2 و 3 موجوده في الاسواق الاوروبيه من ضمنها فرنسا وهولندا ابغى واحد يقدر يدخل السوق الاوروبي باي برنامج او يخترق ويحمله اسم البرنامج و xbox360 fake ps3 emulator fake ps2 emulator

  35. Drwi pan z eksportu wewnętrznego? A ministerstwo przekształceń własnościowych to co? Nie lepsze? Jak można przekształcić czyjąś własność? No jak?! Mi kiedyś jeden taki przeszktałcił własność roweru i ruskiej lornetki.

Leave a Reply

Your email address will not be published. Required fields are marked *